About Us
A New York–based pet boutique for modern life with dogs.
Rover & Co. is an online pet boutique founded in New York, created for people who see their pets as family and believe everyday essentials should feel as thoughtful and refined as the rest of their lives.
We curate well-designed pet products that balance quality, ease, and quiet luxury — pieces that fit naturally into modern homes, travel routines, and daily moments.
Our Philosophy
At Rover & Co., we believe good design should feel effortless.
That means products that are:
- Practical and easy to use
- Made with quality materials
- Calm in appearance, never overdesigned
- Built for real life — at home and on the go
- We focus on essentials that solve everyday needs while elevating the experience of caring for your dog.
Curated, Not Mass-Produced
We don’t try to be everything.
Instead of overwhelming catalogs, we take a curated approach — carefully selecting products that meet our standards for function, durability, and aesthetic simplicity.
Every item in our shop is chosen with intention, so you can trust that what you see has already been thoughtfully considered.
Designed for Modern Living
Life with a dog doesn’t happen in one place.
It happens:
- At home
- On walks
- During road trips
- At cafés, parks, and everyday outings
Rover & Co. exists to support that lifestyle — offering essentials that travel well, look good in your space, and make daily routines easier without feeling disposable or temporary.
New York Roots, Thoughtful Perspective
Based in New York, we’re inspired by a lifestyle that values:
- Function without excess
- Design without distraction
- Quality over quantity
Our perspective is shaped by modern city living, where space, movement, and versatility matter — and where the things you bring into your life should earn their place.
Our Commitment
We are committed to:
- Curating products we’d use ourselves
- Presenting them honestly and clearly
- Avoiding unnecessary hype or exaggeration
- Continuously refining our selection as we grow
As Rover & Co. evolves, our focus remains the same: thoughtful essentials for life with your dog.
Welcome to Rover & Co.
We’re glad you’re here.
Whether you’re at home or on the move, we’re here to help make everyday moments with your dog feel simpler, calmer, and more considered.